About Daily Deal Coupon Software

Customer Service Horror Stories →

Do You Have A Receipt For This Customer Loyalty?

Our next story comes from a department store. You know as well as I do that when a customer walks into your place of business, you have no idea what all baggage they’re bringing with them. This is true in any area of life, but it’s especially true when you’re offering a product or a service to someone, where they rightly feel entitled to their expectations being met.

In this instance, a woman walked into a store and tried to return a few dresses that her mother had purchased. Without a receipt, the cashier refused to perform the return. The customer explained that her mother had recently purchased them, and pointed out the fact that they still had the tags on them – they’d never even been worn. The cashier then invasively asked the customer why she couldn’t just get the receipts from her mother.

The customer informed her that her mother had just died.

If your employees pressure your customers into giving up this kind of information, your customer loyalty rates are in trouble. But the worst part is that without skipping a beat, the cashier immediately quipped, “well, you don’t look too sad about it.”

Your customer just told you their mother died, they’re trying to return clothes she purchased recently but never had a chance to wear, and you have the nerve to say “you don’t look too sad about it?” Employees like this don’t help anyone remain in business

This salesperson was obviously more concerned with protecting the company and their own ego from this customer, who they assumed was trying to rip them off. That shows how misplaced their priorities were. If you want to succeed in business, your employees have to know that, as clichéd as it sounds, the customer comes first. Prioritize this fact. Actually, incentivize it with a service-based employee recognition program and watch how quickly customer service improves. You should even offer customer loyalty incentive programs so that your customers get rewards for repeating their business with you. That way, each side of the transaction has skin in the game (rewards) when it comes to fulfilling your objectives (customer loyalty). It’s just good business.

At Loyaltyworks we’ve been creating customer loyalty incentive programs and employee recognition incentive programs for over 35 years. We love what we do. Call us today at 1-800-844-5000 and we’ll show you exactly how one of these programs can help prevent this story from happening in your workplace.

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks


B2B Customer Loyalty And Transparent Partnerships | Incentive Solutions blog →



B2B Customer loyalty

A client/business relationship is just like every other relationship – communication and transparency are important if you want there to be trust and for the relationship to flourish (aka loyalty). Just like with any significant other, this relationship is a two way street. You have to understand your customers’ businesses, needs and goals, and they need to understand your company’s position and how you function via transparency. When you provide your customers/clients with this kind of transparency, a chain of events occurs that benefits you:

  • Transparency begets trust
  • Trust begets customer retention
  • Customer retention begets profits

But exactly how beneficial is this process? Well, acquiring new customers can cost your business up to five times as much as keeping an existing one. That means that increasing your retention rate can increase your profits anywhere between 25-125%.

So how do you go about being a transparent business partner with your clients? Let your clients know all there is to know about your business. Send them newsletters and updates whenever you do something new, exciting, or when you have a product or service in the pipeline that’s beneficial to their business. Send them industry related info and how you are benefitting them. When they understand your business and what you stand for, and when you act like a true partner would and they know they can count on you, they’ll trust you with their business in the future.

One of they core tenets of this trust is that your client needs to know that you’re working for them and not just for yourself. They understand that you’re in business to make money, but they need to know that you’re on their team. They also don’t to be presented with unwanted surprises – like fees and failures. Again, this plays into the whole “I need to know I can trust you and you’re on my side” mentality. This kind of transparency provides the following benefits:

  • Builds trust
  • Limits surprises
  • Generates accountability
  • Makes you likeable

If you can’t tell, the main point we’re trying to drive home here is that for your clients to truly partner with you, you’ve got to be a transparent business partner that’s involved in the success of their business, and not just another service provider that they fill out invoices for once a month.

Here at Incentive Solutions we’ve been helping our partners build success and increase customer loyalty and retention for over 35 years. It’s what we do best. If you’d like to find out more about how we can be a partner to your success, call us today at 1—866-567-7432 and we’ll show you exactly why our clients gave us a 95% excellent rating and would and do refer us on to their friends.

Google+

Incentive Solutions

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Incentive Solutions


When Small Businesses Grow Up →

Last month we talked about some of the reasons that small businesses are important to pursue to keep your business in business. This month we’re going to talk about another maybe more obvious, but often overlooked reason these customers are valuable – success makes them bigger and, wait for it, much more profitable to any of their business partners.

The only way to stay relevant and successful in the business world is obviously through growth. That means that any customer you have should grow as long as they remain in business.

If they do end up remaining in business for the long term – who knows? They could turn into one of the biggest accounts you have. Having these accounts full of growth potential means that if you have one of your larger and more established accounts go out of business, one of the newer growing accounts could rise to fill in the gap when and if the need arises.

But that whole situation is obviously a “maybe.” Still, you should treat every account as if it’s going to become one of your largest accounts some day. In fact, if you’re doing your job right and your company is delivering on its brand promises, your service and your product should actually cause your accounts to be more successful, ensuring shared success as both you and your clients grow in business together.

Of course, all of this only works in a perfect world with no negative influences or instances. You can’t guarantee that your customers will go from small fish to big fish, but you have to treat them like they will so that when and if they do, they remain a loyal partner to you and your brand.

One of the best ways to show them that they matter more to your company than just the services and products you provide them, is to provide them with a customer loyalty reward program. That way they have your superior product, your unparalleled service, and they get an extra something in it for them on top of it all. That type of relationship inspires true customer loyalty.

We’ve created customer loyalty programs for over 35 years and would love the opportunity to show you how one of them could help you inspire all of your fish, little and big, to remain loyal for years to come. Call us at 1-800-844-5000 or fill out our contact form for more info.

Google+

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks


Customer Service Horror Stories →

Do You Have A Receipt For This Customer Loyalty?

Our next story comes from a department store. You know as well as I do that when a customer walks into your place of business, you have no idea what all baggage they’re bringing with them. This is true in any area of life, but it’s especially true when you’re offering a product or a service to someone, where they rightly feel entitled to their expectations being met.

In this instance, a woman walked into a store and tried to return a few dresses that her mother had purchased. Without a receipt, the cashier refused to perform the return. The customer explained that her mother had recently purchased them, and pointed out the fact that they still had the tags on them – they’d never even been worn. The cashier then invasively asked the customer why she couldn’t just get the receipts from her mother.

The customer informed her that her mother had just died.

If your employees pressure your customers into giving up this kind of information, your customer loyalty rates are in trouble. But the worst part is that without skipping a beat, the cashier immediately quipped, “well, you don’t look too sad about it.”

Your customer just told you their mother died, they’re trying to return clothes she purchased recently but never had a chance to wear, and you have the nerve to say “you don’t look too sad about it?” Employees like this don’t help anyone remain in business

This salesperson was obviously more concerned with protecting the company and their own ego from this customer, who they assumed was trying to rip them off. That shows how misplaced their priorities were. If you want to succeed in business, your employees have to know that, as clichéd as it sounds, the customer comes first. Prioritize this fact. Actually, incentivize it with a service-based employee recognition program and watch how quickly customer service improves. You should even offer customer loyalty incentive programs so that your customers get rewards for repeating their business with you. That way, each side of the transaction has skin in the game (rewards) when it comes to fulfilling your objectives (customer loyalty). It’s just good business.

At Loyaltyworks we’ve been creating customer loyalty incentive programs and employee recognition incentive programs for over 35 years. We love what we do. Call us today at 1-800-844-5000 and we’ll show you exactly how one of these programs can help prevent this story from happening in your workplace.

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks


Customer Service Horror Stories →

Do You Have A Receipt For This Customer Loyalty?

Our next story comes from a department store. You know as well as I do that when a customer walks into your place of business, you have no idea what all baggage they’re bringing with them. This is true in any area of life, but it’s especially true when you’re offering a product or a service to someone, where they rightly feel entitled to their expectations being met.

In this instance, a woman walked into a store and tried to return a few dresses that her mother had purchased. Without a receipt, the cashier refused to perform the return. The customer explained that her mother had recently purchased them, and pointed out the fact that they still had the tags on them – they’d never even been worn. The cashier then invasively asked the customer why she couldn’t just get the receipts from her mother.

The customer informed her that her mother had just died.

If your employees pressure your customers into giving up this kind of information, your customer loyalty rates are in trouble. But the worst part is that without skipping a beat, the cashier immediately quipped, “well, you don’t look too sad about it.”

Your customer just told you their mother died, they’re trying to return clothes she purchased recently but never had a chance to wear, and you have the nerve to say “you don’t look too sad about it?” Employees like this don’t help anyone remain in business

This salesperson was obviously more concerned with protecting the company and their own ego from this customer, who they assumed was trying to rip them off. That shows how misplaced their priorities were. If you want to succeed in business, your employees have to know that, as clichéd as it sounds, the customer comes first. Prioritize this fact. Actually, incentivize it with a service-based employee recognition program and watch how quickly customer service improves. You should even offer customer loyalty incentive programs so that your customers get rewards for repeating their business with you. That way, each side of the transaction has skin in the game (rewards) when it comes to fulfilling your objectives (customer loyalty). It’s just good business.

At Loyaltyworks we’ve been creating customer loyalty incentive programs and employee recognition incentive programs for over 35 years. We love what we do. Call us today at 1-800-844-5000 and we’ll show you exactly how one of these programs can help prevent this story from happening in your workplace.

Google+

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks

This article is originally published on Loyaltyworks.com


B2B Customer Loyalty And Transparent Partnerships | Incentive Solutions blog →

B2B Customer loyalty

A client/business relationship is just like every other relationship – communication and transparency are important if you want there to be trust and for the relationship to flourish (aka loyalty). Just like with any significant other, this relationship is a two way street. You have to understand your customers’ businesses, needs and goals, and they need to understand your company’s position and how you function via transparency. When you provide your customers/clients with this kind of transparency, a chain of events occurs that benefits you:

  • Transparency begets trust
  • Trust begets customer retention
  • Customer retention begets profits

But exactly how beneficial is this process? Well, acquiring new customers can cost your business up to five times as much as keeping an existing one. That means that increasing your retention rate can increase your profits anywhere between 25-125%.

So how do you go about being a transparent business partner with your clients? Let your clients know all there is to know about your business. Send them newsletters and updates whenever you do something new, exciting, or when you have a product or service in the pipeline that’s beneficial to their business. Send them industry related info and how you are benefitting them. When they understand your business and what you stand for, and when you act like a true partner would and they know they can count on you, they’ll trust you with their business in the future.

One of they core tenets of this trust is that your client needs to know that you’re working for them and not just for yourself. They understand that you’re in business to make money, but they need to know that you’re on their team. They also don’t to be presented with unwanted surprises – like fees and failures. Again, this plays into the whole “I need to know I can trust you and you’re on my side” mentality. This kind of transparency provides the following benefits:

  • Builds trust
  • Limits surprises
  • Generates accountability
  • Makes you likeable

If you can’t tell, the main point we’re trying to drive home here is that for your clients to truly partner with you, you’ve got to be a transparent business partner that’s involved in the success of their business, and not just another service provider that they fill out invoices for once a month.

Here at Incentive Solutions we’ve been helping our partners build success and increase customer loyalty and retention for over 35 years. It’s what we do best. If you’d like to find out more about how we can be a partner to your success, call us today at 1—866-567-7432 and we’ll show you exactly why our clients gave us a 95% excellent rating and would and do refer us on to their friends.

Google+

Incentive Solutions

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Incentive Solutions


The Use Of Business Incentives In Fuel →

All of the industries we’ve talked about in this segment thus far have relied on incentives to get their productssold through their channels. The fuel industry is a little different. There are your established players, like BP, and they don’t reward people for selling their fuel, they reward people for buying it. They want people to consume their fuel and to remain brand loyal, so they rely on customer loyalty programs to keep their product moving.

Customer loyalty programs are critical for the success of companies inside the fuel industry. Most people view gas as gas, and without the use of customer loyalty incentive programs and rewards, couldn’t care less about the fuel they purchase aside from the price. When companies put customer loyalty programs into play, they see better results and higher sales numbers because they motivate people to purchase. Customers buy products when there is something in it for them, i.e. the best product, loyalty or rewards. This is especially true in a saturated market where the competitors are all virtually the same.

Customer loyalty programs are effective in these niches because they reward their customers for spending the money they do on their product, and their customers gain points in return, which are the currency they can spend rewards of their choosing.

Here at Loyaltyworks we run customer loyalty programs for many of our customers, and they love them and continue buying the company’s products because they gain access to over 15 million reward choices for doing so. If you’d like to find out more about Loyaltyworks’ customer loyalty programs and what they can do for you, call us today at 1-800-844-5000 and we’ll schedule a free demo for you. You’ll see exactly what it takes to get one of our programs setup (very little), and exactly how they work to increase your sales.

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks


The Use Of Business Incentives In Fuel →

All of the industries we’ve talked about in this segment thus far have relied on incentives to get their productssold through their channels. The fuel industry is a little different. There are your established players, like BP, and they don’t reward people for selling their fuel, they reward people for buying it. They want people to consume their fuel and to remain brand loyal, so they rely on customer loyalty programs to keep their product moving.

Customer loyalty programs are critical for the success of companies inside the fuel industry. Most people view gas as gas, and without the use of customer loyalty incentive programs and rewards, couldn’t care less about the fuel they purchase aside from the price. When companies put customer loyalty programs into play, they see better results and higher sales numbers because they motivate people to purchase. Customers buy products when there is something in it for them, i.e. the best product, loyalty or rewards. This is especially true in a saturated market where the competitors are all virtually the same.

Customer loyalty programs are effective in these niches because they reward their customers for spending the money they do on their product, and their customers gain points in return, which are the currency they can spend rewards of their choosing.

Here at Loyaltyworks we run customer loyalty programs for many of our customers, and they love them and continue buying the company’s products because they gain access to over 15 million reward choices for doing so. If you’d like to find out more about Loyaltyworks’ customer loyalty programs and what they can do for you, call us today at 1-800-844-5000 and we’ll schedule a free demo for you. You’ll see exactly what it takes to get one of our programs setup (very little), and exactly how they work to increase your sales.

Google+

Loyaltyworks

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Loyaltyworks

 

This article is originally published on Loyaltyworks.com


B2B Customer Loyalty And Transparent Partnerships | Incentive Solutions blog →

B2B Customer loyalty

A client/business relationship is just like every other relationship – communication and transparency are important if you want there to be trust and for the relationship to flourish (aka loyalty). Just like with any significant other, this relationship is a two way street. You have to understand your customers’ businesses, needs and goals, and they need to understand your company’s position and how you function via transparency. When you provide your customers/clients with this kind of transparency, a chain of events occurs that benefits you:

  • Transparency begets trust
  • Trust begets customer retention
  • Customer retention begets profits

But exactly how beneficial is this process? Well, acquiring new customers can cost your business up to five times as much as keeping an existing one. That means that increasing your retention rate can increase your profits anywhere between 25-125%.

So how do you go about being a transparent business partner with your clients? Let your clients know all there is to know about your business. Send them newsletters and updates whenever you do something new, exciting, or when you have a product or service in the pipeline that’s beneficial to their business. Send them industry related info and how you are benefitting them. When they understand your business and what you stand for, and when you act like a true partner would and they know they can count on you, they’ll trust you with their business in the future.

One of they core tenets of this trust is that your client needs to know that you’re working for them and not just for yourself. They understand that you’re in business to make money, but they need to know that you’re on their team. They also don’t to be presented with unwanted surprises – like fees and failures. Again, this plays into the whole “I need to know I can trust you and you’re on my side” mentality. This kind of transparency provides the following benefits:

  • Builds trust
  • Limits surprises
  • Generates accountability
  • Makes you likeable

If you can’t tell, the main point we’re trying to drive home here is that for your clients to truly partner with you, you’ve got to be a transparent business partner that’s involved in the success of their business, and not just another service provider that they fill out invoices for once a month.

Here at Incentive Solutions we’ve been helping our partners build success and increase customer loyalty and retention for over 35 years. It’s what we do best. If you’d like to find out more about how we can be a partner to your success, call us today at 1—866-567-7432 and we’ll show you exactly why our clients gave us a 95% excellent rating and would and do refer us on to their friends.

Google+

Incentive Solutions

2299 Perimeter Park Drive
Suite 150
Atlanta, GA 30341

Incentive Solutions


B2B Business Referrals Are The Surest Way To Sales Success | Incentive Solutions blog →

B2B business referrals are great for everyone

B2B business referrals from an existing client are the simplest path to closing a sale and come with a warm and fuzzy feeling that a job well done is appreciated and rewarded. We all want referrals for our business, but how do we promote, manage, and reward the appropriate actions?

Questions you should ask yourself are:

  • Are you referral worthy? If not, why?
  • How do you solicit referrals from your clients in an efficient manner?
  • Do you have a way to track the success rate of referrals?
  • How do you reward clients for successful referrals?
  • How do you make B2B referrals viral?

An effective way to answer those questions is based on a little self-reflection on your business. Before you dive deep into the recognition and reward program in place to track your referrals, it’s important you have a good grasp on the audience and market you serve.

Have you identified your target audience? As you identify the key characteristics of that group and market, keep track of their stats to refer to later as the market grows and changes. Once your target audience is identified, you can then pinpoint referrers within that group to target directly. Add those to the current pool of referrers you have.

Now it’s time to ask for referrals. This is the tricky part. Everyone is sensitive to this interaction and it should not be taken lightly. Knowing when to ask for the referral during the sale cycle is very important. One approach is to constantly surround your target audience with referral language and marketing incentives. For example, does your marketing collateral already mention referrals? That makes bringing it up later a little easier. Add referral language to email signatures so it’s always on the client’s radar when you correspond online.

Once you have made the “ask”, it’s important to follow up with tools for your referrers. You want to make this step as easy as possible for them and equip them with various methods of reaching out to their network. Educate them on what makes your business stand out against the competition. Tell them why you are better than the rest. Provide them with reports, email templates, guides, or marketing collateral to share. Connecting with your audience on and offline gives you a platform outside of the sale to engage them in discussions about referrals. Clients are more likely to trust you if they know you on a personal level.

Thanking your referrers is key. No one wants to feel unappreciated. You’ve just asked your client for a big favor. Say thank you. Whether you provide your clients with a monetary incentive or send simple thank you notes, gratitude will go a long way. No need to throw flights around the world there way. Simply let them know that without their help and introduction to new business, you could not do what you’re doing.

Now it’s time to gather some data. What is the point in a referral if you can’t grasp it’s effectiveness? You want to know where business is coming from and who you can count on to back your company. Developing a reward program to track the ROI and sale conversions from referrals is important for growth and scale. It’s also a great test of where you can improve based on the feedback from others. At the end of the day, it all comes back to your service and product. Referrals will only work if you have something worth referring and others want to share it with their network. Knowing the most about your referrers and putting the best referral program in place is going to make all the difference.

At Incentive Solutions, our in house developed and serviced online incentive reward platform can be operational in weeks with no IT involvement on your part, accessible 24/7 365 in 55 countries for as little as $5000.

Contact us at 678) 514-0203 or visit www.incentivesolutions.com for a 30 minute online demo and see why 95% of our 200+ clients gives us an excellent rating.

Steve Damerow – CEO

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Incentive Solutions

2299 Perimeter Park Drive

Suite 150

Atlanta, GA 30341
Incentive Solutions